Nineteen years ago SWEAT Magazine emerged to fill a need. Arizona amateur athletes, fitness buffs and recreational sport fans needed a place to turn to for event info, event results, profiles on amateur jocks, new product reviews and news of the Arizona athletic and fitness community. Often quoted and referenced by other media, SWEAT has evolved into the state’s most respected source of participatory event information, fitness and recreation opportunities as well as a leader in wellness trends and issues. Along the way, SWEAT has won kudos from its readers and awards from sports councils, industry trade groups and its media peers. The magazine’s quality editorial and design have been recognized nationally. While our walls are covered with plaques and expressions of gratitude, it is the daily input from our avid readers that keeps our publication on target. They fax, call, write, email and stop us on the streets to tell us what they love, hate and want to see in SWEAT’s pages.
Founding Publisher Sue Berliner brings her passion for fitness, cycling, and running to the pages of SWEAT. Competing at countless local events as well as the Boston Marathon, Pike Peak’s Marathon, American River 50-Miler, Vineman Half Ironman Triathlon and the New York City Marathon, Berliner provides an authentic assessment of training and participating in amateur sports. In addition to her involvement in sports groups, Berliner also is on the the board of the GCSG Sun Sounds Radio Reading Service for the Visually Impaired. She describes the performing arts for the visually impaired at Valley theaters and speaks to community groups about fitness issues. She also makes regular appearances on local television. Her corporate marketing experience spans more than 25 years. SWEAT Magazine is a published ten times a year with a circulation of 50,0000 for each issue.